Sparkling Buddha Kombucha
Cultural with a playful twist
Mantra is a concept parent company dedicated to delivering a non-alcoholic, healthy alternative for people to enjoy. We aim to infuse a sense of culture, lightheartedness, and vibrancy into the beverage industry, setting ourselves apart from established competitors and appealing to health-conscious consumers.
While many Kombucha beverages opt for simplistic and classic designs on their packaging, evoking notions of timelessness and sophistication, Mantra seeks to redefine this aesthetic. We envision our packaging as an invitation for customers to embark on a delightful and memorable health journey, celebrating the joy and special Kombucha experience.
Project Overview
Completed as group project
My role: Visual Designer
Date: Fall 2024
Project Duration: September 26 2024-November 7 2024
Project Scope: Naming, Brand Identity, Art Direction, Packaging
Tools Used: Illustrator, Photoshop
Deliverables: Beverage Can, Social Media Content, Merchandise
Problem: Customers desired a distinct design that made flavor recognition effortless.
Illustrated font
Primary logo font
Synthemesc-Regular
Secondary Logo typeface